Bachelor final project: Concept design for Prémaxx a company specialized in production of baby/sleeping bags and floor clothing for babies and toddlers. The company was depending too much on the baby bag for income. They wanted a new product that highlighted the aspects; travel/mobility and cotton. It needed to be an unique solution.
The final design is a toy bag, a cuddly robot, baby playground and a pouch, all in one. The design is made so it is not only functional but educational as well. Its dimensions are 40 x 40 x 40 cm. And it is made of high resilience foam and cotton fabric providing softness and durability. It can have the multiple functions by clever and specific transformations, inspired by folding of origami and kimono. The transformed shapes are held together by Velcro. The robot represents the silent guardian for the child during the state of emotional development at an early age. The transformation is done by the parent and when the child has developed grip they can actually do the transformation together. This teaches the aspect of working together and creates a closer bond between child and parent. There are many ways to play and transform and some parts also come off and can be used to play a game by throwing or stacking, this stimulates creativity. In bag form it can store some toys or diapers, although the space is limited and has extra weight because of the foam. In pouch form it can hold a person up to 60kg with ease.
There are some balance issues, but these can be easily fixed by redesigning or using different type of foam for the body and limbs.